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Build your Customer Cult by defining the “US vs THEM” in the marketplace.
Solve for who “we” are & who “they” are, and the mission that separates you from the market.
You'll get feedback along the way to sharpen your message until it's your own unique flavour that attracts members who pay and stay.
Solve the Tribe Map to get the US vs THEM that can build you a Customer Cult that pays you to do what you love with those you like.